Community Print Design
The Garden is a cooperative wellness hub that provides its local community with valuable services such as free exercise classes and community gardening.
The brand design aims to reflect the life-giving, inviting energy of The Garden and its volunteer workers for whom design templates would be created for more efficient distribution of marketing material to the local area.
It is intentionally easy to identify, simplistic and accessible, using a natural and calm colour palette that conveys the feeling of an oasis, as well as warmth and shelter amongst the urban environs.
Design experimentation and type research to find a style that suited the brand's mission and goals.
Typographic experiments for secondary brand font to be used in logo tagline.
Colour palette examples that were trialled to see which conveyed the intended feeling of the brand.
Combining the brand elements to assess overall feel, including illustrated logo, typography and colour palette.
Logo design for The Garden including custom typographic arrangement and illustration that convey warmth and friendliness through rounded, cozy forms.
Poster design templates for The Garden showing information on yoga classes and bicycle repair workshops. A strong typographic hierarchy communicates the most important information in relative order, and can attract interest from a distance.
Poster design for The Garden to be displayed as signage outside the location, to inform passers-by about community activities.
Signage displaying information about The Garden to locals that may pass by.