Monochrome photo of person with short hair and glasses smiling at camera.

Hello, my name is Alex and my goal is to contribute to the creation of a world we can be proud of.  


I am an experienced designer, keen to collaborate and support development with awareness of stakeholder needs in organisations, non-profits, and communities. I solve problems creatively with consideration of systemic influences, utilising ethical practices to help create a more inclusive and environmentally sustainable world.

Being an ethically-focused business owner myself, I can understand the difficulties of fulfilling our goals in an ethical way. However, I have had many years of focusing on just this, ensuring that the design and production of creative outcomes is done in a mindful way, using sustainable vegan materials, without exploitation of humans or other animals.

I am currently studying for a Master’s degree in Systems Thinking in Practice through which I am developing my capability to manage complex ‘wicked’ problems that affect diverse groups of people. I would love to help you design systems to understand and manage change effectively in your unique situations…

Let’s make something good! ♡

✦ Fun Facts About Alex ✦

  • Over 10 years of experience in the graphic design field, working freelance and in-house, as a solo designer and as part of creative teams. Particularly partial to brand development, artworking projects, typesetting and layout design. Currently self-employed and offering freelance creative services. Open to new opportunities. Pro rata work and lower rates may be available for non-profit organisations. Get in touch to find out more.

  • Creator of Novel Notes, a sustainable and vegan online stationery shop that uses locally-manufactured materials in the production of refillable notebooks and planners.

  • Currently studying for a MSc Systems Thinking in Practice at The Open University. Read about my journey on my blog.

    2011 alum of London College of Communication (University of the Arts London) with 1st class BA Hons in Design for Graphic Communication. Academic research projects included: testing secondary school students across several London schools to identify ideal typefaces for those with reading difficulties; analysing creative team projects and working environments to identify the benefits and effectiveness of various styles of creative collaboration; research into book design and development of alternative book formats.

  • Qualified youth worker and teaching assistant with experience in primary, secondary and undergraduate education. Experienced in working in groups and on a one-to-one basis supporting students with learning difficulties, developing learning plans, worksheets and activities for youth work and school settings.

  • Productivity nerd with perfectionist tendencies and a passion for planning digitally and on paper, continuously learning about more effective ways to manage information, projects and tasks. Current favourite tools include: Notion for databases, Obsidian for wiki notes and project outlines, Goodtask for organising and visualising recurring tasks from Apple Reminders and events from Calendar, and a notebook for weekly / daily task lists. Ask me for recommendations!