Monochrome photo of agender person of colour with short hair and glasses smiling at camera.

Hello, my name is Alex and my goal is to contribute to the creation of a world we can be proud of.  


I am an experienced graphic designer using ethical practices to support and promote purpose-driven organisations that feel as passionately as I do about creating a more inclusive and environmentally sustainable world. Like you, I value integrity and don't have time for doing good ineffectively. I solve problems creatively with a focus on intention and authenticity, to help you connect with your tribe and achieve your goals.

As an ethical vegan (living an eco-conscious lifestyle that is focused on avoiding and preventing harm to animals), and a queer person of colour that has lived with a disability for many years, I am keen to support progressive organisations that want to make positive change to / within our hierarchical societal systems, whether it's an established non-profit or a brand new business. My aim is to build and support ethical organisations and activist groups, and promote ethical creative practices. This includes the provision of creative services to organisations that want to do better and are hoping to reposition their brand.

Being an ethically-focused business owner myself, I can understand the difficulties of fulfilling our goals in an ethical way. However, I have had many years of focusing on just this, including research on sustainable and cruelty-free processes. I hope to remove some of your stress by ensuring that the design and manufacturing of creative outcomes for your organisation is done in a mindful way, using sustainable vegan materials, without exploitation of humans or other animals.

I know how passionate we, and our clients and customers, can be about certain issues but also that it is hard to always do the right thing when budgets can be tight. We rely on effectiveness and efficiency to get things done. Wasting precious resources, including time and money, is not an option. It is important to work with people who feel as strongly as we do about creating positive change, reaching our target audience and making a difference for the causes we believe in.

Your organisation can maintain integrity in the area of design and marketing by working with a creative that shares your vision, and has experience of providing an ethical service. I have over 10 years’ experience of helping organisations reach their target audience with effective design work. Your success is my success, and I guarantee a quality professional service. Whatever your business goals, I will help you to achieve them in a way that minimises harm to others, and is as accessible as possible. I celebrate compassionate and sustainable creativity, equality of opportunity, freedom and inclusivity. We are stronger together. That’s how we will change the world.

Let’s make something good! ♡


✦ Fun Facts About Alex ✦

  • Over 10 years of experience in the graphic design field, working freelance and in-house, as a solo designer and as part of creative teams. Particularly partial to brand development, artworking projects, typesetting and layout design. Currently self-employed and offering freelance creative services. Open to new opportunities. Pro rata work and lower rates may be available for non-profit organisations. Get in touch to find out more.

  • Creator of Novel Notes, a sustainable and vegan online stationery shop that uses locally-manufactured materials in the production of refillable notebooks and planners.

  • 2011 alum of London College of Communication (University of the Arts London) with 1st class BA Hons in Design for Graphic Communication. Academic research projects included: testing secondary school students across several London schools to identify ideal typefaces for those with reading difficulties; analysing creative team projects and working environments to identify the benefits and effectiveness of various styles of creative collaboration; research into book design and development of alternative book formats.

  • Qualified youth worker and teaching assistant with experience in primary, secondary and undergraduate education. Experienced in working in groups and on a one-to-one basis supporting students with learning difficulties, developing learning plans, worksheets and activities for youth work and school settings.

  • Productivity nerd with perfectionist tendencies and a passion for planning digitally and on paper, continuously learning about more effective ways to manage information, projects and tasks. Current favourite tools include: Notion for databases, Obsidian for wiki notes and project outlines, Goodtask for organising and visualising recurring tasks from Apple Reminders and events from Calendar, and a notebook for weekly / daily task lists. Ask me for recommendations!

Creative Services

  • Collection of various logos and marks designed by Alex

    Branding

    ✦ Brand concept development
    ✦ Logos, fonts and colour palettes
    ✦ Stationery, leaflets, signage etc.
    ✦ Brand guidelines

  • An open book showing a spread with text and images on a blue background

    Print Design

    ✦ Book covers
    ✦ Magazine spreads
    ✦ Typographic layouts
    …and more

  • Screenshot of website layout for UAL Commonplace website

    Digital Design

    ✦ Banners and adverts
    ✦ Social media graphics
    ✦ Website layouts
    …and more

  • Illustrated, painted lettering of the text 'Something in the Water'

    Illustration

    ✦ Concept sketches
    ✦ Digital vector drawings
    ✦ Hand-drawn graphic art
    ✦ Typographic illustration

Looking for the full package? ⟡

Looking for the full package? ⟡

Whether you are starting a ⟡new business from scratch⟡, or looking for a ⟡brand refresh⟡, I’ve got a brand package for you.

Browse the selection in the shop now, or get in touch with any questions.