Food & Drink Packaging
Working in-house for the national coffee chain AMT Coffee, and the international tea company Newby Teas, I was responsible for creating packaging designs from drafts to final commercial product. I worked with printers and manufacturers to create packaging and promotional materials for new products.
It was important to work closely with various departments and organisations to ensure product packaging was legally compliant, and that branding for associated labels such as Fairtrade Foundation and Great Taste Awards was applied accurately.
My love for vegan food products led to a self-initiated project conceptualising a restaurant selling vegan alternatives to traditional English foods. Let’s make it happen!!

Quilt-effect textured metal tea caddies designed for Newby Teas Gourmet product range, sold at Harrods and Harvey Nichols. Awarded a Bronze in the Luxury, Gourmet Food category of the Pentawards for creative packaging design.

Newby Teas pyramid teabag product range, with foiled, embossed packaging, and different spot colours used for the different types of tea.

Custom illustration for Newby Teas spiced Sri Lankan tea range.

Embossed and foiled packaging designed with custom illustration for Newby Teas.

Product information labels and stickers with custom illustrations, for snacks sold at AMT Coffee bars across the UK.
Packaging labels with custom illustrations for snacks sold by AMT Coffee, including shortbread, granola, and flapjacks.

Packaging labels with custom illustrations for snacks sold by AMT Coffee, including welshcakes and eccles cakes.

Popular coffee cup design with custom illustration for AMT Coffee, made to specification and ready to print.

Takeaway food packaging design for vegan concept restaurant.

Restaurant concept design for vegan English food brand 'Eliza's'.

Concept design for graphic designer personal branding.