Are you a business owner just starting up and needing to make a big impact with your product or service? Or perhaps you're a marketing manager looking to refresh your organisation's image? Even if you're a self-employed service provider, influencer or creative professionals, you can benefit greatly from branding yourself and your business. A well-strategised, attractive, and engaging brand will help you to reach your desired audience, potentially helping to spread your message and earning you more money.

As a designer who loves to help people achieve their goals, it is important to me to learn about the businesses and individuals that come to me for my creative services. Usually, there is a problem that needs to be solved creatively, perhaps a business goal that isn't being met at the moment or a target audience that they are struggling to reach effectively. The start of the design process is about getting to the root of the problem, before figuring out how to solve it.

A notable creative project came up for me in 2021 that was just the right mix of logical branding, minimalist abstract art and poetic conceptualism to get my brain cogs turning and creative juices flowing. I was excited to work on this, not just because the themes were right up my alley but because the organisation I would be creating for was one that is close to my heart.