Navigational and informational signage design project by Alex Makes for Kingswood Arts CIC, showcasing the non-profit’s brand and offerings whilst clearly directing visitors to the historical Kingswood House where the organisation is based.

As a designer who loves to help people achieve their goals, it is important to me to learn about the businesses and individuals that come to me for my creative services. Usually, there is a problem that needs to be solved creatively, perhaps a business goal that isn't being met at the moment or a target audience that they are struggling to reach effectively. The start of the design process is about getting to the root of the problem, before figuring out how to solve it.

If you have ever worked with a graphic designer before, you will probably have discovered the importance of the graphic design brief. It is a crucial step in the design process and one that is necessary to save you time, money, and get you the design you want.