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    <loc>https://www.alexmakes.co/blog/a-systemic-approach-to-making-strategy-for-improvement-of-wellbeing</loc>
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    <lastmod>2025-10-28</lastmod>
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      <image:title>ALEX'S BLOG - A Systemic Approach to Making Strategy for Improvement of Wellbeing - Make it stand out</image:title>
      <image:caption>Figure 1: A system to demonstrate ability to make strategy in a situation of interest using STiP</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/9bff62de-d7c9-4fcf-bd52-65f9fed25c36/TB871+EMA+activity+model+including+SSM+and+CSH+-+v2.png</image:loc>
      <image:title>ALEX'S BLOG - A Systemic Approach to Making Strategy for Improvement of Wellbeing - Make it stand out</image:title>
      <image:caption>Figure 6: A system to develop a learning system to improve student wellbeing at the OU (v2)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/ef4dcf2d-3c31-4add-8dd1-cde48aac6b7c/TB871+EMA+-+diagram+of+recursive+systems+to+support+student+wellbeing+at+OU+-+v1.png</image:loc>
      <image:title>ALEX'S BLOG - A Systemic Approach to Making Strategy for Improvement of Wellbeing - Make it stand out</image:title>
      <image:caption>Figure 4: A system to develop a systemic approach to making strategy to fulfill the purpose of a system to support student wellbeing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/857f1d5b-a83b-4f53-9e62-e1daf099f372/TB871+EMA+conceptual+activity+diagram+-+strategic+recommendation+for+developing+STiP+-+v1.png</image:loc>
      <image:title>ALEX'S BLOG - A Systemic Approach to Making Strategy for Improvement of Wellbeing - Make it stand out</image:title>
      <image:caption>Figure 5: A conceptual activity model of a system for OU stakeholders to collectively develop a systemic approach to making strategy for improvement of student wellbeing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/46b16f6b-40a7-4e39-bf6d-2e4cc001f8a2/Levels+of+learning+for+systemic+development+over+time+v2.png</image:loc>
      <image:title>ALEX'S BLOG - A Systemic Approach to Making Strategy for Improvement of Wellbeing - Make it stand out</image:title>
      <image:caption>Figure 2: Levels of learning for systemic development over time</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1cb276df-4be7-452f-89ff-e47883976693/TB871+EMA+activity+model+including+SSM+and+CSH+-+v1.png</image:loc>
      <image:title>ALEX'S BLOG - A Systemic Approach to Making Strategy for Improvement of Wellbeing - Make it stand out</image:title>
      <image:caption>Figure 3: A system to develop a learning system to improve student wellbeing at the OU (v1)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/8bcfc422-eee4-47c9-b0ab-37975ee0cf3c/1st-%2C+2nd-+and+3rd-order+conversation+and+transformation+through+engagement+with+STiP+-+v3.png</image:loc>
      <image:title>ALEX'S BLOG - A Systemic Approach to Making Strategy for Improvement of Wellbeing - Make it stand out</image:title>
      <image:caption>Figure 7: 1st-, 2nd- and 3rd-order conversation and transformation through engagement with STiP</image:caption>
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  <url>
    <loc>https://www.alexmakes.co/blog/encountering-unknowns-and-knowns-tb871-block-1-people</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
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      <image:title>ALEX'S BLOG - Encountering unknowns and knowns - TB871 Block 1 (People) - Make it stand out</image:title>
      <image:caption>TB871 Activity P1.9 Niche as a way of acting v2</image:caption>
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  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/systems-and-strategies-tb871-block-1-tools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/d84db66a-83c7-4aee-8b55-481577f44a21/TB871+1.11+Purposeful+orientation+of+systems+approaches.png</image:loc>
      <image:title>ALEX'S BLOG - Systems and Strategies - TB871 Block 1 (Tools) - Make it stand out</image:title>
      <image:caption>Orientations of five strategic systems approaches</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/a0358025-d97e-4318-94f7-11edc9921312/TB871+Figure+1.10+Adapted+causal-loop+diagram+of+the+trap+of+holism+and+pluralism+in+systems+thinking.png</image:loc>
      <image:title>ALEX'S BLOG - Systems and Strategies - TB871 Block 1 (Tools) - Make it stand out</image:title>
      <image:caption>TB871 Figure 1.10 Adapted causal-loop diagram of the trap of holism and pluralism in systems thinking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/bad70c78-0db6-4f4c-9b21-43567be1f52a/TB871+Figure+1.8+Adapted+causal-loop+diagram+of+the+trap+of+reductionism+in+conventional+thinking.png</image:loc>
      <image:title>ALEX'S BLOG - Systems and Strategies - TB871 Block 1 (Tools) - Make it stand out</image:title>
      <image:caption>TB871 Figure 1.8 Adapted causal-loop diagram of the trap of reductionism in conventional thinking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/6f3fde99-60ed-4fa7-b117-78493228e07b/Elements+of+interventions+using+systems+approaches.png</image:loc>
      <image:title>ALEX'S BLOG - Systems and Strategies - TB871 Block 1 (Tools) - Make it stand out</image:title>
      <image:caption>Elements of intervention in systems, from different perspectives on systems approaches</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/e5a4acf2-86b6-489e-84c5-559e65910d99/TB871+Figure+1.9+Adapted+causal-loop+diagram+of+the+trap+of+dogmatism+in+conventional+thinking.png</image:loc>
      <image:title>ALEX'S BLOG - Systems and Strategies - TB871 Block 1 (Tools) - Make it stand out</image:title>
      <image:caption>TB871 Figure 1.9 Adapted causal-loop diagram of the trap of dogmatism in conventional thinking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/49ea848e-583a-44c6-bdf2-362faa2f70f8/TB871+Activity+1.15+Three+dimensions+to+your+chosen+area+of+practice.png</image:loc>
      <image:title>ALEX'S BLOG - Systems and Strategies - TB871 Block 1 (Tools) - Make it stand out</image:title>
      <image:caption>TB871 Activity 1.15 Three dimensions to my chosen area of practice</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/using-ai-for-my-systems-thinking-studies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
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      <image:title>ALEX'S BLOG - Using AI for my Systems Thinking studies - Make it stand out</image:title>
      <image:caption>ChatGPT being bad at bibliographies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/8e4574ae-1385-416b-9026-d96a2ceb2da2/why+ChatGPT+is+bad+at+bibliographies</image:loc>
      <image:title>ALEX'S BLOG - Using AI for my Systems Thinking studies - Make it stand out</image:title>
      <image:caption>why ChatGPT is bad at bibliographies</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/learning-systems-for-improvement-of-inclusive-practice-at-the-open-university</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/f209163e-bb7b-4a03-8960-b0a0102f5f9b/Transformation+processes+diagram+for+design+of+learning+system</image:loc>
      <image:title>ALEX'S BLOG - Learning Systems    for Improvement of Inclusive Practice - Make it stand out</image:title>
      <image:caption>Figure 4: Transformation processes in my design of a learning system for improving EDIA practice at the OU</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/e5f5e498-edc7-4070-83c8-f470aaf8097f/system+for+EDIA+learning+and+development+at+the+OU</image:loc>
      <image:title>ALEX'S BLOG - Learning Systems    for Improvement of Inclusive Practice - Make it stand out</image:title>
      <image:caption>Figure 5: My understanding of the system for learning and development at the OU, relating to EDIA practice</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/37f00df8-f422-4cdd-b36c-5c6ff82fafe4/TB872+EMA+Learning+System+Design</image:loc>
      <image:title>ALEX'S BLOG - Learning Systems    for Improvement of Inclusive Practice - Make it stand out</image:title>
      <image:caption>Figure 2: a system to improve EDIA practice at the OU using a CLS approach in order to achieve systemically desirable outcomes for all stakeholders and wider environments influenced by the institution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/b08ed180-94d4-439b-a21b-b172cb158f9a/Screenshot+2025-03-24+at+18.15.00.png</image:loc>
      <image:title>ALEX'S BLOG - Learning Systems    for Improvement of Inclusive Practice - Make it stand out</image:title>
      <image:caption>Figure 8: My transformed perception of my trajectory</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/08795715-5206-48d1-881f-388bd921bd05/Activity+diagram+for+systematic+social+exploration+of+meaning+using+scenarios</image:loc>
      <image:title>ALEX'S BLOG - Learning Systems    for Improvement of Inclusive Practice - Make it stand out</image:title>
      <image:caption>Figure 6: Activity diagram for systematic social exploration of meaning using scenarios (Adapted from Bawden, 2002)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/bacb8f33-1be9-49d5-9d77-951f011c6424/TB872-Activity-2.37-A-CONCEPTUAL-MODEL-OF-MY-LEARNING-SYSTEM-OF-INTEREST.png</image:loc>
      <image:title>ALEX'S BLOG - Learning Systems    for Improvement of Inclusive Practice - Make it stand out</image:title>
      <image:caption>Figure 10: A conceptual model of my learning system of interest v1 (referenced from TB872 TMA 02)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/a2305f0b-bc77-43c9-a669-928f191831d2/Quotes+from+forum+thread+-+Your+experience+of+Systems+and+EDIA+at+the+OU+-+my+situation+of+concern.png.png</image:loc>
      <image:title>ALEX'S BLOG - Learning Systems    for Improvement of Inclusive Practice - Make it stand out</image:title>
      <image:caption>Figure 1: Selected quotes from forum thread (Magombe A. et al., 2025)</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/e6c26dc8-c2c6-43ff-a230-61d986b6e03c/TB872+Activity+2.37+A+CONCEPTUAL+MODEL+OF+MY+LEARNING+SYSTEM+OF+INTEREST_V2.png</image:loc>
      <image:title>ALEX'S BLOG - Learning Systems    for Improvement of Inclusive Practice - Make it stand out</image:title>
      <image:caption>Figure 9: A conceptual model of my learning system of interest v2 (referenced from TMA 02)</image:caption>
    </image:image>
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      <image:title>ALEX'S BLOG - Learning Systems    for Improvement of Inclusive Practice - Make it stand out</image:title>
      <image:caption>Figure 7: My process of designing a learning system using STiP, in the context of TB872</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/139d7ca1-2127-4d5f-b221-916565223bef/Diagram+comparing+my+enactment+of+TB872+to+conceptual+model+of+activity</image:loc>
      <image:title>ALEX'S BLOG - Learning Systems    for Improvement of Inclusive Practice - Make it stand out</image:title>
      <image:caption>Figure 3: A record of my enactment of the TB872 learning system, measured against my conceptual model of activity (Figure 2)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/2025/03/09/systemic-approaches-to-social-learning-tb872-part-03-week-15-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
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      <image:title>ALEX'S BLOG - Systemic Approaches to Social Learning - TB872 Part 03 Week 15-17</image:title>
      <image:caption>Checkland and Casar 1986 - Diagram of Vickers' appreciative systems model</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/a2f02cdb-c414-43d2-a501-3abcc0ca3862/Activity-3.11-Vickers-Appreciative-systems-example-1.png</image:loc>
      <image:title>ALEX'S BLOG - Systemic Approaches to Social Learning - TB872 Part 03 Week 15-17</image:title>
      <image:caption>Diagram of 'appreciation' process with example of the process in TB872</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/2025/03/01/not-managing-change-my-misbehaving-brain-tb872-part-03-week-15-17</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/c5b46197-0624-4ffa-808f-443e8422906b/Diagram-Identifying-and-engaging-with-examples-of-managing-change-with-STiP-in-various-contexts.png</image:loc>
      <image:title>ALEX'S BLOG - Not managing change: My misbehaving brain - TB872 Part 03 Week 15-17</image:title>
      <image:caption>Identifying and engaging with examples of managing change with STiP in various contexts - My understanding of learning activity in TB872 Part 03</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/2025/02/01/systemic-inquiry-towards-a-learning-system-of-interest-tb872-part-02-week-13</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/62c0f07d-0614-4453-98e0-0fd79e1dfdf6/Figure-1.13b-conceptual-model-of-a-system-to-study-how-to-manage-systemic-change-using-the-module-TB872.png</image:loc>
      <image:title>ALEX'S BLOG - Systemic Inquiry towards a Learning System of Interest - TB872 Part 02 Week 13</image:title>
      <image:caption>A conceptual model of a system to study how to manage systemic change (using the module TB872). Source: Ison and Blackmore (2020) TB872 Part 1 Figure 1.13b.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/3aa02c20-7b7d-4b1d-b25b-a45e3933d82d/TB872-Activity-2.38-Activity-model-to-conduct-systemic-inquiry-for-my-SoC_150ppi.png</image:loc>
      <image:title>ALEX'S BLOG - Systemic Inquiry towards a Learning System of Interest - TB872 Part 02 Week 13</image:title>
      <image:caption>Activity model to conduct systemic inquiry towards the development of a learning system for my situation of concern</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/bacb8f33-1be9-49d5-9d77-951f011c6424/TB872-Activity-2.37-A-CONCEPTUAL-MODEL-OF-MY-LEARNING-SYSTEM-OF-INTEREST.png</image:loc>
      <image:title>ALEX'S BLOG - Systemic Inquiry towards a Learning System of Interest - TB872 Part 02 Week 13</image:title>
      <image:caption>A conceptual model of my learning system of interest</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/196330a7-04c9-40ef-a3a8-e6673c698c8f/Diagram+of+learning+process+for+developing+systems+practice+%28S1%29+whilst+managing+change+in+a+situation+of+concern+-+TB872+2020</image:loc>
      <image:title>ALEX'S BLOG - Systemic Inquiry towards a Learning System of Interest - TB872 Part 02 Week 13</image:title>
      <image:caption>Diagram of learning process for developing systems practice (S1) whilst managing change in a situation of concern. Ison &amp; Blackmore for TB872 2020.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/3045f4a9-5124-4f96-abd6-3852326d72ec/A-conceptual-model-of-a-system-to-study-how-to-manage-systemic-change-using-the-Open-University-module-TU812-Large.png</image:loc>
      <image:title>ALEX'S BLOG - Systemic Inquiry towards a Learning System of Interest - TB872 Part 02 Week 13</image:title>
      <image:caption>A conceptual model of a system to study how to manage systemic change (using the module TB872). Source: Ison and Blackmore (2020) TB872 Part 1 Figure 1.13a</image:caption>
    </image:image>
    <image:image>
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      <image:title>ALEX'S BLOG - Systemic Inquiry towards a Learning System of Interest - TB872 Part 02 Week 13</image:title>
      <image:caption>Example of a learning system design. Source: Ison and Blackmore (2020) TB872 Fig. 2.9.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/3be5f838-2420-48fd-a592-78c81604bc5e/Table-2-Critical-systems-heuristics-boundary-judgements-Reynolds-2014.png</image:loc>
      <image:title>ALEX'S BLOG - Systemic Inquiry towards a Learning System of Interest - TB872 Part 02 Week 13</image:title>
      <image:caption>Table categorising Critical systems heuristics boundary judgements (Source: Reynolds, 2014)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/2025/01/24/framing-in-systemic-inquiries-with-the-juggler-tb872-part-02-week-11-12</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/b00e5284-3f6e-48b3-b52c-f3db2be4d58e/TB872-Activity-2.35-OU-STiP-curriculum-Influence-diagram.png</image:loc>
      <image:title>ALEX'S BLOG - Framing in Systemic Inquiries with the Juggler - TB872 Part 02 Week 11-12</image:title>
      <image:caption>Influence diagram showing possible influences on the design of the OU STiP curriculum.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/2025/01/10/systems-practice-being-engaging-contextualising-managing-tb872-part-2-week-10</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/d0a61b70-7766-4b04-8e7f-fb45023ae533/Tb873-activity-2.21-rich-picture-systems-practice-1.png</image:loc>
      <image:title>ALEX'S BLOG - Systems Practice: Being, Engaging, Contextualising, Managing - TB872 Part 2 Week 10</image:title>
      <image:caption>A ‘rich picture’ for my systemic inquiry into my own systems practice situation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/2025/01/04/relational-dynamics-values-and-worldview-clashes-exploring-systems-practice-tb872-part-2-week-8-9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/f41798a0-7bfd-445a-b589-87fee4e035cf/TB872-Activity-2.19-Different-meanings-used-or-inferred-for-the-word-system_v1_smaller.png</image:loc>
      <image:title>ALEX'S BLOG - Relational Dynamics, Values and Worldview Clashes - Exploring Systems Practice - TB872 Part 2 Week 8-9</image:title>
      <image:caption>Spray diagram of different meanings used or inferred for the word ‘system’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/d7ece81b-37e5-445d-a825-4d4e41c59e58/Systems-Practice-Ison-R.-Fig.-2.3-Systems-Lineages-model.png</image:loc>
      <image:title>ALEX'S BLOG - Relational Dynamics, Values and Worldview Clashes - Exploring Systems Practice - TB872 Part 2 Week 8-9</image:title>
      <image:caption>Systems Practice (Ison, R., 2017) - Figure 2.3 Systems Lineages model</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/2024/12/20/setting-up-a-systemic-inquiry-for-a-situation-of-concern-tb872-part-02-week-07</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/196330a7-04c9-40ef-a3a8-e6673c698c8f/tb872_tma_02_f01.png</image:loc>
      <image:title>ALEX'S BLOG - Setting up a systemic inquiry for a situation of concern - TB872 Part 02 Week 07</image:title>
      <image:caption>Diagram of learning process for developing systems practice (S1) whilst managing change in a situation of concern. Ison &amp; Blackmore for TB872 2020.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/3c24268c-f462-417f-9944-196e2aa08b56/TB872-EMA-Diagram-of-process-for-completing-the-TB872-End-of-module-Assessment.png</image:loc>
      <image:title>ALEX'S BLOG - Setting up a systemic inquiry for a situation of concern - TB872 Part 02 Week 07</image:title>
      <image:caption>Diagram of the process for completing the TB872 End-of-module Assessment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/aa55fcdf-a7d3-4e93-8d5a-8bdf6f76cc3b/TB872-Part-02-Activity-model-to-conduct-systemic-inquiry.png</image:loc>
      <image:title>ALEX'S BLOG - Setting up a systemic inquiry for a situation of concern - TB872 Part 02 Week 07</image:title>
      <image:caption>Model of activity to conduct systemic inquiry</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/2024/12/13/stories-and-systemic-inquiries-tb872-part-02-week-06</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/196330a7-04c9-40ef-a3a8-e6673c698c8f/tb872_tma_02_f01.png</image:loc>
      <image:title>ALEX'S BLOG - Stories and Systemic Inquiries - TB872 Part 02 Week 06</image:title>
      <image:caption>Diagram of learning process for developing systems practice (S1) whilst managing change in a situation of concern - Ison &amp; Blackmore for TB872 2020.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/2024/11/29/exploring-social-learning-systems-tb872-pt-01-wk-04</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/ea7adaf7-bd72-40b8-b0e3-12337d776f4b/Activity-1.30-TB872-Transformation-Diagram.png</image:loc>
      <image:title>ALEX'S BLOG - Exploring Social Learning Systems - TB872 Part 01 Week 04</image:title>
      <image:caption>An idealistic perspective of Transformation through TB872 (A system for studying how to manage change with Systems Thinking in Practice (STiP))</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/7ef9ed78-998e-4194-b85a-f4ad14944d26/Activity-1.26-Social-Learning-Systems-Diagram-Thinkers-traditions-lineages.png</image:loc>
      <image:title>ALEX'S BLOG - Exploring Social Learning Systems - TB872 Part 01 Week 04</image:title>
      <image:caption>Social Learning Systems Diagram - Thinkers, traditions + lineages</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/dfc5aa38-a23b-4d57-b851-dc959726e9e7/Activity-1.24-Diagram-of-Social-Learning-for-Sustainable-Shared-Water-Use.png</image:loc>
      <image:title>ALEX'S BLOG - Exploring Social Learning Systems - TB872 Part 01 Week 04</image:title>
      <image:caption>Diagram of Social Learning for Sustainable Shared Water Use, based on stakeholder collaboration in Netherlands, 2003</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/42895f18-2389-4563-ac0b-dd2fec0db285/Activity-1.29-Experiences-of-Communities-and-Networks-Diagram-1.png</image:loc>
      <image:title>ALEX'S BLOG - Exploring Social Learning Systems - TB872 Part 01 Week 04</image:title>
      <image:caption>Activity 1.29 Experiences of Communities and Networks Diagram</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/2024/11/22/thinking-about-systems-for-inclusivity-tb872-01-wk03</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/d7ece81b-37e5-445d-a825-4d4e41c59e58/Systems-Practice-Ison-R.-Fig.-2.3-Systems-Lineages-model.png</image:loc>
      <image:title>ALEX'S BLOG - Thinking about Systems for Inclusivity - TB872 Part 01 Week 03</image:title>
      <image:caption>Diagram of the intellectual field of systems—the systems lineages heuristic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/2736af35-08d8-4ffc-aa5d-96701c4f4e77/PFMS-heuristic-model-possibilities-for-learning-and-change.png</image:loc>
      <image:title>ALEX'S BLOG - Thinking about Systems for Inclusivity - TB872 Part 01 Week 03</image:title>
      <image:caption>PFMS heuristic model exploring possibilities for learning and change</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/3a0b5e88-cdbe-4fb3-9526-c8e5617f96ec/TB872_Activity-1.4-cohort-polls_Screenshot-2024-11-02-at-20.11.58.png</image:loc>
      <image:title>ALEX'S BLOG - Thinking about Systems for Inclusivity - TB872 Part 01 Week 03</image:title>
      <image:caption>Poll of TB872 students regarding their systemic sensibility, literacy and capability</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/2024/11/15/tb872-part-01-week-02-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/613a08f62d21cf6c1c8c63f9/t/68123cb3de1b7b4f7306f8f7/1746025651580/tb872_module_map_final_image-scaled.jpg</image:loc>
      <image:title>ALEX'S BLOG - TB872 Part 01 Week 02 Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/c8930268-0fb6-44e0-b041-1a8a59a2ce62/tb872_module_map_final_image.jpg</image:loc>
      <image:title>ALEX'S BLOG - TB872 Part 01 Week 02 Review</image:title>
      <image:caption>Diagram depicting module map for TB872 as proposed by the course designers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/2024/11/13/analysing-thinking-in-systems-by-donella-meadows-book-summary-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/baf1be34-57ff-4418-87f4-4a1558b52be5/IMG_6596-Large.jpeg</image:loc>
      <image:title>ALEX'S BLOG - Analysing Thinking in Systems by Donella Meadows — Book Summary &amp;amp; Review</image:title>
      <image:caption>Photo of notes on paper, based on system graphs in the book Thinking in Systems by Donella Meadows</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/2024/11/10/managing-change-with-systems-thinking-in-practice-tb872-part-01-week-01</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/f6bfcf5d-7b30-4531-b42a-c41926451229/TB872-Module-System-Map.001.jpeg</image:loc>
      <image:title>ALEX'S BLOG - Managing Change with Systems Thinking in Practice - TB872 Part 01 Week 01</image:title>
      <image:caption>System map diagram for the TB872 module, designed by Alex</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/98dfc70b-93b1-4e85-865b-b0779f7ceb13/Screenshot-2024-11-02-at-20.14.44-1.png</image:loc>
      <image:title>ALEX'S BLOG - Managing Change with Systems Thinking in Practice - TB872 Part 01 Week 01</image:title>
      <image:caption>Word cloud showing common domains of practice for students of module TB872 Managing Change with STiP</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/613a08f62d21cf6c1c8c63f9/t/68123cb3de1b7b4f7306f8f7/1746025651580/tb872_module_map_final_image-scaled.jpg</image:loc>
      <image:title>ALEX'S BLOG - Managing Change with Systems Thinking in Practice - TB872 Part 01 Week 01</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/418c1c3e-5944-4ba7-9011-4312f63154ce/Activity-1.10-Personal-History-Trajectory-Diagram-scaled.jpg</image:loc>
      <image:title>ALEX'S BLOG - Managing Change with Systems Thinking in Practice - TB872 Part 01 Week 01</image:title>
      <image:caption>Diagram of personal history trajectory leading to the TB872 course</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/3a0b5e88-cdbe-4fb3-9526-c8e5617f96ec/TB872_Activity-1.4-cohort-polls_Screenshot-2024-11-02-at-20.11.58.png</image:loc>
      <image:title>ALEX'S BLOG - Managing Change with Systems Thinking in Practice - TB872 Part 01 Week 01</image:title>
      <image:caption>Screenshot of TB872 cohort polls</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/c8930268-0fb6-44e0-b041-1a8a59a2ce62/tb872_module_map_final_image.jpg</image:loc>
      <image:title>ALEX'S BLOG - Managing Change with Systems Thinking in Practice - TB872 Part 01 Week 01</image:title>
      <image:caption>Diagram depicting module map for TB872 as proposed by the course designers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/2024/10/07/introduction-to-systems-thinking-in-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/69436957-27e8-4c6a-9d4d-335648e569cb/Book+cover+for+Thinking+in+Systems+by+Donella+Meadows</image:loc>
      <image:title>ALEX'S BLOG - Introduction to Systems Thinking in Practice</image:title>
      <image:caption>Book cover for Thinking in Systems by Donella Meadows</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/kingswood-arts-signage-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/007af5de-70be-4ec3-b253-06c8c1af5517/Kingswood+Arts+signage+design+mockups+2</image:loc>
      <image:title>ALEX'S BLOG - Kingswood Arts Signage Design - Make it stand out</image:title>
      <image:caption>Mockups of Kingswood Arts signage with draft designs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/de05d6cf-37d5-488e-8e50-a1718dbf0ac0/Kingswood+Arts+signage+design+drafts</image:loc>
      <image:title>ALEX'S BLOG - Kingswood Arts Signage Design - Make it stand out</image:title>
      <image:caption>Design drafts for Kingswood Arts signage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/6e16cab5-f7d3-4442-b5ff-f9bbb423b2dd/Kingswood+House+signage+on+Kingswood+Estate</image:loc>
      <image:title>ALEX'S BLOG - Kingswood Arts Signage Design - Make it stand out</image:title>
      <image:caption>Previous signage near entrance to Kingswood Estate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1698065440603-9J8U0PRGDTPY2M5Q7E4P/KA%2BSignage_sign%2Bat%2Bcastle_16-9%2Bratio.jpg</image:loc>
      <image:title>ALEX'S BLOG - Kingswood Arts Signage Design - Make it stand out</image:title>
      <image:caption>New signage for Kingswood Arts, designed by Alex Makes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/3e4a8ad3-51a8-45b3-b8f4-1c5c5467c80d/Screenshot+2023-10-06+at+15.29.00.png</image:loc>
      <image:title>ALEX'S BLOG - Kingswood Arts Signage Design - Make it stand out</image:title>
      <image:caption>Kingswood Arts signage print design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/2046a6f1-db6d-4dbc-aa0f-e16e71e2d881/image_123927839+%281%29.JPG</image:loc>
      <image:title>ALEX'S BLOG - Kingswood Arts Signage Design - Make it stand out</image:title>
      <image:caption>Previous signage near Kingswood House</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/cd8d0fc2-02e9-4354-a09c-555f39062814/Kingswood-House-Kingswood-Drive-Dulwich-1914.jpg</image:loc>
      <image:title>ALEX'S BLOG - Kingswood Arts Signage Design - Make it stand out</image:title>
      <image:caption>Kingswood House 1914</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/711c1b96-1794-4c01-b812-4c50eb2b6c46/Kingswood+Arts+signage+design+mockups+1</image:loc>
      <image:title>ALEX'S BLOG - Kingswood Arts Signage Design - Make it stand out</image:title>
      <image:caption>Mockups of Kingswood Arts signage with design concepts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/c7c600f8-e513-4ace-8dda-cad13c95a4fa/KA+Signage_sign+at+castle_1-1+ratio.jpg</image:loc>
      <image:title>ALEX'S BLOG - Kingswood Arts Signage Design - Make it stand out</image:title>
      <image:caption>Kingswood Arts printed signage</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/fountain-pen-friendly-recycled-paper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/e8e87372-88f4-41d0-992a-a54ad26d1fee/Novel+Notes+pen+test</image:loc>
      <image:title>ALEX'S BLOG - Your search for fountain pen friendly 100% recycled paper is over! - Make it stand out</image:title>
      <image:caption>Visconti fountain pen with Waterman ink test on Novel Notes 'Dots' 100% recycled paper refill.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/brand-packages</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/9118489e-8736-4b1d-b021-52cc5b6e5916/Social+media+image_Design+check</image:loc>
      <image:title>ALEX'S BLOG - Is a Brand Package best for your business? - Make it stand out</image:title>
      <image:caption>Image description: White text on purple background. Design Check! - Does it align with your brand's values? - Does it resonate with your target audience? - Is it relevant and appropriate for the purpose?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/the-design-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/b1b86223-9431-4de3-868d-dab137e47b06/202206_AlexMakes_Design+Process+Graphic_black+bkg.png</image:loc>
      <image:title>ALEX'S BLOG - The Design Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/environmental-activism-you-can-do-today</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/e5c930a6-fd75-4bfd-b092-59da0178b4a7/UNEP_OnlyOneEarth_WED_2022_social_card_5-1200X1200..png</image:loc>
      <image:title>ALEX'S BLOG - Environmental Activism You Can Do Today - Make it stand out</image:title>
      <image:caption>We have #OnlyOneEarth. What will you do to protect it?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/alex-makes-novel-notes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/96c4c7a1-4928-4b1e-ba4e-7983ef3a2b8a/Alex+working+at+desk</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes / Novel Notes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/meet-the-maker</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-23</lastmod>
    <image:image>
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      <image:title>ALEX'S BLOG - Meet the Maker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/how-to-write-an-effective-design-brief</loc>
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    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/953f0774-8e2e-44c4-8016-b880e09070b2/unsplash+image+by+stilclassics+of+person+at+desk</image:loc>
      <image:title>ALEX'S BLOG - How To Write An Effective Design Brief - Make it stand out</image:title>
      <image:caption>Person using a laptop at a desk, and touching a paper notebook. Image courtesy of https://unsplash.com/@stilclassics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/621f9960-d138-4f06-b1d7-66e1805163f5/unsplash+image+by+charlesdeluvio+of+people+working+at+laptops</image:loc>
      <image:title>ALEX'S BLOG - How To Write An Effective Design Brief - Make it stand out</image:title>
      <image:caption>Two people looking at laptops and talking. Image courtesy of https://unsplash.com/@charlesdeluvio</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/novel-notes-awarded-best-sustainable-vegan-stationery-provider-uk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/b5d52f2d-e81c-4eb2-8f31-96612e70c7da/2021+Global+Vegan+New+LUXlife+Certificate</image:loc>
      <image:title>ALEX'S BLOG - Novel Notes awarded 'Best Sustainable and Vegan Stationery Provider - UK' - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/blog/alex-makes-graphic-illustration-for-ual-sustainability-network</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/7f7098cc-af7c-4179-b8eb-f4d5593c3e86/UAL+Sustainability+design+research+student+union+logos</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/4081c621-d173-496f-9691-bcb7eda912cb/UAL+Sustainability+graphic+design+concept+3</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>3/ Ever building, onwards and upwards, despite the challenges. We keep fighting for what is right, creating the world that we hope for.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/eca2551f-a650-4079-a844-fab422a55baa/UAL+Sustainability+social+media+template+colour+options</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/f8278bfa-20a1-4929-8f09-ce30e44c9c45/UAL+Sustainability+graphic+digital+artwork+instructions+elements</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Elements The graphic artwork for UAL Sustainability Alumni Network is composed of these basic elements. These three shapes are created using an isometric grid based on a cube with 20° elevation. The ‘tops’ and ‘bottoms’ of each shape are half the length of the sides. Each shape can be stacked and joined to other shapes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/97408ae2-ef16-4ba9-a4a3-f59cc1372c52/UAL+Sustainability+graphic+digital+artwork+grid</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/d89c5cf3-a168-469e-8d18-6ead4bbe4371/UAL+Sustainability+graphic+digital+artwork+outlines+2</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/49e928e1-e5fe-4b34-a39b-badc3d1c3fb6/UAL+Sustainability+graphic+design+concept+1</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>1/ Sustainable creativity is built upon and we are resourceful. We are not alone in our journey of discovery. What we find may be unexpected but it will be beautiful.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/6b74584f-4e70-4565-86e3-b817ccbfb4fb/UAL+poster+design+layout+template</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/76fd432d-fe32-44f1-bd6d-b40c9f756ef6/UAL+Sustainability+graphic+digital+artwork+outlines+4</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/91f02040-1e63-42fe-ba01-5d7b443fb96e/UAL+Sustainability+Network+Launch+graphic+poster+design+cropped</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/79497cc6-e9b6-4759-b3dc-e4158259b852/UAL+Sustainability+graphic+digital+artwork+instructions+planes</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Planes The shapes can exist on three planes, and can be stacked to suggest upward and downward movement from the centre position. A mixture of the different types is recommended but the shape with the thin outline can be used alone where a less obtrusive background pattern is required.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/f3e05cc5-e888-4d91-a1d4-4488fb371e1d/UAL+Sustainability+graphic+design+proposal+logo+examples</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/88ec58d0-be41-4ede-92dc-0a49bac7ca8a/UAL+Sustainability+graphic+design+concept+2</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>2/ Our thoughts are brought to life with the shape of our words and the force of our actions. We are propelled by our visions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/52833876-eee7-43c9-98ce-d1d6e3c727ed/UAL+Sustainability+graphic+design+proposal+UAL+brand</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/f37ff5f4-e528-4206-b33f-88b3516215cb/UAL+Sustainability+graphic+design+concept+4</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>4/ Together, we can fly. We are the body and the wings, the sheets and the nails, constructing a plane of the real and the intangible on the foundations of what came before. Soaring.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/9c8a6462-eb86-4a94-a46b-575904bec7bc/UAL+Sustainability+Network+Launch+graphic+poster+design+photo</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>The poster for the launch event was displayed in the corridor and stairwell leading to the auditorium where talks were presented for the event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/00d88195-acf3-4fc9-8627-20f921a262ed/UAL+Sustainability+Network+Launch+graphic+poster+design</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/222a0f87-1543-4f69-ac8a-be0a031f39d5/UAL+Sustainability+graphic+digital+artwork+grid+white</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/29c87c1d-8c07-4526-bee8-0ab9bd8331e7/UAL+Sustainability+social+media+template+design+concept+2</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>2/ Ever building, onwards and upwards, despite the challenges. We keep fighting for what is right, creating the world that we hope for. --- The focus here is on upward movement, creation, progressive thought. Stacked shapes and colours symbolise diversity and inclusivity. Arrows and triangles could also represent the natural world that is to be protected - trees and mountainous landscapes - as well as aspiration and the construction of our future. The examples here are shown in Green #00C73E but the design can be recreated in black and white, or an alternative colour in the UAL brand palette.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/c20ea7ad-63cd-45d0-af1b-e9c5eadb75bb/UAL+Sustainability+Network+Launch+graphic+design+table+stand</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>A table-top display stand presents the UAL Sustainability Network launch poster at the event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/28232570-c064-453c-9685-51731d5e0a20/UAL+Sustainability+Network+Launch+email+graphics</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>An email following the organisation’s launch event contains the graphic that was designed for the UAL Sustainability Alumni Network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/ff980fe6-28b1-4a60-815b-4f4c8d24dc92/UAL+Sustainability+graphic+digital+artwork+outlines+1</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/fc3c958a-5ae8-4d31-bfdc-60ca234bca66/UAL+Sustainability+social+media+template+design+concept+3</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>3/ Together, we can fly. We are the body and the wings, the sheets and the nails, constructing a plane of the real and the intangible on the foundations of what came before. Soaring. --- Here, similar shapes, like panels or brickwork, form a surface as the efforts and ideas of individuals might form an ideal bigger than the self. There is potential for interesting real world recreation using combinations of materials, or animation for digital use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/c01b7cc7-f3c0-4553-a75c-553969a807bc/UAL+Sustainability+design+research+sustainability+logos</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/39b5a3a4-f8c8-4d5e-b5e6-93350d47c5cc/UAL+Sustainability+graphic+design+concept+5</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>5/ Joy, wonder and hope are the products of our labour existing in the form we give them. The gifts born of our humanity channel and provide us our strength.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/6473cde9-02af-49b0-96ee-3c9d2d0e7602/UAL+Sustainability+social+media+template+design+concept+1</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>1/ Our thoughts are brought to life with the shape of our words and the force of our actions. We are propelled by our visions. Interconnected paths form a shared reality. The word ‘sustainability’ is just one thread in the tapestry. --- The design is essentially a custom font and pattern in one, based on a simplistic grid. Guidelines for reproduction / adaptation would be provided. This style can be adapted to various contexts, and used in monochrome or colour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/0f8aaf78-17a5-4c5a-987b-8b5973aef946/UAL+Sustainability+graphic+digital+artwork+outlines+3</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/0d92d23e-bccf-4675-a17d-2ad2b8dfe380/UAL+Sustainability+graphic+design+proposal+student+union+logos</image:loc>
      <image:title>ALEX'S BLOG - Alex Makes: Graphic Illustration for the UAL Sustainability Network - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2021-11-01</lastmod>
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      <image:title>ALEX'S BLOG - Start the new year as you wish to go on  - Make it stand out</image:title>
      <image:caption>https://www.novelnotes.co.uk/post/this-eco-friendly-paper-planner-can-be-refilled-every-year</image:caption>
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      <image:title>ALEX'S BLOG - Pre-order spooky covers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>ALEX'S BLOG - Alex Makes features on UAL Alumni Stories - Make it stand out</image:title>
      <image:caption>https://www.arts.ac.uk/alumni-and-friends/stories/Meet-some-of-our-enterprising-alumni-of-colour</image:caption>
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      <image:title>Portfolio - ☞ Book Cover &amp; Layout Design</image:title>
      <image:caption>Book research brief</image:caption>
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      <image:caption>History of books research</image:caption>
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      <image:caption>Book design concept challenge</image:caption>
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      <image:caption>Traditional book design elements</image:caption>
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      <image:caption>Box Boox - how shape affects books</image:caption>
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      <image:caption>The Scrapbook - user-generated books</image:caption>
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      <image:caption>How teaching styles affect learning</image:caption>
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      <image:caption>How to design 'children's' books for adults</image:caption>
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      <image:caption>Challenging my design ideas</image:caption>
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      <image:caption>Planning the final design of the never-ending folding book</image:caption>
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      <image:caption>The book you can read from any side</image:caption>
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      <image:caption>Research bibliography</image:caption>
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      <image:title>Portfolio - ☞ Book Cover &amp; Layout Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/bf4d1d3c-1823-4bdf-a3f9-c55c96059442/A+Handbook+on+Collaboration38.jpg</image:loc>
      <image:title>Portfolio - ☞ Book Cover &amp; Layout Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/7c7df408-5bb4-4ea0-ada0-4826c27ea04e/A+Handbook+on+Collaboration39.jpg</image:loc>
      <image:title>Portfolio - ☞ Book Cover &amp; Layout Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/fcd50c1b-9c7b-4c9f-baa9-17855ebd886f/A+Handbook+on+Collaboration40.jpg</image:loc>
      <image:title>Portfolio - ☞ Book Cover &amp; Layout Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/c77462e1-0086-4194-9fe9-c5373f97c0a7/A+Handbook+on+Collaboration41.jpg</image:loc>
      <image:title>Portfolio - ☞ Book Cover &amp; Layout Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/5f7a00b8-37d4-429d-a03d-8f0e1cc47a03/A+Handbook+on+Collaboration42.jpg</image:loc>
      <image:title>Portfolio - ☞ Book Cover &amp; Layout Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/e51af4bb-3880-4478-bf4f-7ad795afb339/A+Handbook+on+Collaboration43.jpg</image:loc>
      <image:title>Portfolio - ☞ Book Cover &amp; Layout Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1c5b27b8-c71f-4e1b-9d69-01cd9229c8fa/A+Handbook+on+Collaboration44.jpg</image:loc>
      <image:title>Portfolio - ☞ Book Cover &amp; Layout Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/4930ca35-f154-42c7-aaaa-e38d248d79be/A+Handbook+on+Collaboration45.jpg</image:loc>
      <image:title>Portfolio - ☞ Book Cover &amp; Layout Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/portfolio-1/illustration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/477e8edc-a731-4199-adb6-c7320931bd81/Love+series+illustration+-+Forever+Yours%2C+blurred</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1631816711244-CR2HK9KE5KAZ4HKSYYPD/IMG_1308.jpg</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Meditations II' // painting - hand-painted, acrylic paint</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/f8fbbb6f-c1ab-47dc-a2c4-6886919ae389/Neon_face.png</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Neon I' // digital artwork - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1684161183805-94RTR6BNZNFEU07F7SHL/Genesis_1.png</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Genesis' // illustrated merchandise artwork - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1684161123150-A7AE5XLQ4F449KXBT126/spex-basic-colour.jpg</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Spex' // digital portrait illustration - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/09092469-8297-4ae2-b2ba-1e84af7ade9f/packaging_illustration_eccles.gif</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>Custom illustration for AMT Coffee branded snack products and promotional materials - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/69121f9e-181c-4310-95ec-e58d3f362991/2022.05_UAL+x+Miss+Sixty_Graphic+No+Logo_Instagram+Post_1080x1080px.jpg</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>Custom graphic pattern for University of the Arts London - Affinity Designer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1631817525074-KNF4KK1E1BNITBYITCFK/Genesis_3.png</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>Digitally illustrated merchandise artwork - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/942b20ed-94a2-4820-a574-8351ee37cc35/FairyChild-01.png</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Faerie' // illustrated merchandise artwork - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/817e9278-85aa-47c6-8442-64a326d7bfaa/Love1.png</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Don't You Like Me?' - Love Series // digital lettering and illustration for gift cards - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/fb7b0372-4a69-4800-983e-880bd67a78d6/Love5.png</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'You Stole My Heart' - Love Series // digital lettering and illustration for gift cards - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1631718287827-83YU67L9S1XFL0O6LQ7A/IMG_20181213_144816.jpg</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Something In The Water' // illustrated typography - hand-painted, acrylic paint</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/6181fc64-d5c5-46c5-a381-bf85aee2f36f/packaging_illustrations.gif</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>Custom illustration for AMT Coffee branded snack products and promotional materials - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/a06ce054-6e5b-41ce-8e93-5e54d1847172/juice.jpg</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Juice' // digital illustration - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/65abb3aa-ef09-4d18-8a1e-6d02bdd0a4db/Love6.png</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Hold Me' - Love Series // digital lettering and illustration for gift cards - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/d5bca151-3a09-4e90-8d6b-00e651743a2d/starstruck+colour.jpg</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Star Struck' // digital illustration - hand-drawn on paper, edited in Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1631816552399-6APAEAOHQ6D19M9TRGQ0/IMG_1308.jpg</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Meditations I' // painting - hand-painted, acrylic paint on paper</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/c0d8bc22-1374-41e8-b53b-e81e13551883/Pink-Elephant-noframe.png</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Pink Elephant' // digital illustration - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1631718133239-HIOQ6ESKW5ERB9XC5LP5/sleepyhead2-02.jpg</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Sleepyhead' // digital portrait illustration - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/f2aa5b88-5a7b-4d8e-9273-078141b71a3f/Neon_hand.png</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Neon II' // digital artwork - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/964b7182-cceb-45a1-94b7-be8e5ed2f2b1/Selfie2.0_white.png</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Selfie' // digital portrait illustration - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/e63d82cd-5464-42d9-9f22-72a11fe5283b/Love3.png</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Forever Yours' - Love Series // digital lettering and illustration for gift cards - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/c6dc7f2c-632c-4711-a873-520c54c1f7dc/Screen+Shot+2015-05-05+at+22.22.49.png</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Clown' // digital illustration - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/27c53d2d-9095-40ea-80fb-39990c844d8f/vom.jpg</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Vom' // merchandise artwork - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1dc281c6-223c-43e3-95bb-9e77b8a0c97b/Love2.png</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Be My Baby' - Love Series // digital lettering and illustration for gift cards - Adobe Illustrator</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/37351a27-724c-4713-a335-16241d30b55a/yield.jpg</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Yield' // drawing - hand-drawn, pen on paper</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1631718035871-LDN4W5KM6NETDJNM6OZU/AnnaMagombe_GoAskAlice_HiRes.png</image:loc>
      <image:title>Portfolio - ☞ Illustration &amp; Graphic Art</image:title>
      <image:caption>'Go Ask Alice' // digital illustration and typography for the ThankTank Animal Lyrics Project - Adobe Illustrator</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/portfolio-1/fmcgpackaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/68431eee-4b12-4815-a665-c77bdcc123ef/IMG_2284_small.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/f69618c3-e8a4-4474-97fc-4b9d749ee59a/IMG_2019_edit.jpg</image:loc>
      <image:title>Portfolio - ☞ Food &amp; Drink Packaging</image:title>
      <image:caption>Quilt-effect textured metal tea caddies designed for Newby Teas Gourmet product range, sold at Harrods and Harvey Nichols. Awarded a Bronze in the Luxury, Gourmet Food category of the Pentawards for creative packaging design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/56feff67-9136-4e9c-89bd-3b9292d647f8/Newby+Fuso+Infuser+Range1.jpg</image:loc>
      <image:title>Portfolio - ☞ Food &amp; Drink Packaging</image:title>
      <image:caption>Newby Teas pyramid teabag product range, with foiled, embossed packaging, and different spot colours used for the different types of tea.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/50e360a7-aa42-4c84-b99a-bd3ee4a96f91/12.05.09+Fabric+Pattern+%26+Suggestions+for+Oriental+Range-02.jpg</image:loc>
      <image:title>Portfolio - ☞ Food &amp; Drink Packaging</image:title>
      <image:caption>Custom illustration for Newby Teas spiced Sri Lankan tea range.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1634832650747-8H8S23DURP8QIBB6EIU0/IMG_1963_edit.jpg</image:loc>
      <image:title>Portfolio - ☞ Food &amp; Drink Packaging</image:title>
      <image:caption>Embossed and foiled packaging designed with custom illustration for Newby Teas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/0f82f518-ea5e-4115-a861-e7a2d8f8223b/AMT_product+range_mockups.jpg</image:loc>
      <image:title>Portfolio - ☞ Food &amp; Drink Packaging</image:title>
      <image:caption>Product information labels and stickers with custom illustrations, for snacks sold at AMT Coffee bars across the UK.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/85e1aa0f-bfed-4e12-a271-0bc2bb014902/IMG_2347.JPG</image:loc>
      <image:title>Portfolio - ☞ Food &amp; Drink Packaging</image:title>
      <image:caption>Packaging labels with custom illustrations for snacks sold by AMT Coffee, including shortbread, granola, and flapjacks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/4ee14173-ba9f-405c-8f39-20e7338d75fa/IMG_2284_small.jpg</image:loc>
      <image:title>Portfolio - ☞ Food &amp; Drink Packaging</image:title>
      <image:caption>Packaging labels with custom illustrations for snacks sold by AMT Coffee, including welshcakes and eccles cakes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/8310a837-aa98-4eda-a41c-d11d6caa4414/9C44DAF2-097C-4C65-AE9A-7F531344956E.png</image:loc>
      <image:title>Portfolio - ☞ Food &amp; Drink Packaging</image:title>
      <image:caption>Popular coffee cup design with custom illustration for AMT Coffee, made to specification and ready to print.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1634478642870-C2EOJQL86XBH1V6WYEZ8/Elizas+Pies_Mockups_Boxes+Drink_merged+cream.jpg</image:loc>
      <image:title>Portfolio - ☞ Food &amp; Drink Packaging</image:title>
      <image:caption>Takeaway food packaging design for vegan concept restaurant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1634478621503-95BLWEL0P8PJL7Q90KYL/Elizas+Pies_Mockups_Shop2.jpg</image:loc>
      <image:title>Portfolio - ☞ Food &amp; Drink Packaging</image:title>
      <image:caption>Restaurant concept design for vegan English food brand 'Eliza's'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1631716773217-677QB6DAZZVHNOF205E1/cupeditcmyk.jpg</image:loc>
      <image:title>Portfolio - ☞ Food &amp; Drink Packaging</image:title>
      <image:caption>Concept design for graphic designer personal branding.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/portfolio-1/ualsustainability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1682002218137-UXVW00SIM59C7HJVF28R/UAL+Sustainability+Design+Concept+art+illustration+jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/7f7098cc-af7c-4179-b8eb-f4d5593c3e86/UAL+Sustainability+Project+Proposal_4.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/00d88195-acf3-4fc9-8627-20f921a262ed/UAL+Sustainability_Poster_A3_20211130.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
      <image:caption>Poster design for University of the Arts Sustainability Network, utilising the UAL brand guidelines with custom illustrated artwork.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/c01b7cc7-f3c0-4553-a75c-553969a807bc/UAL+Sustainability+Project+Proposal_5.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/a877e536-994b-4253-bc89-56b577194c0c/IMG_2266_edit.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
      <image:caption>Graphic design for table stand at the University of the Arts Sustainability Network launch event at Camberwell College.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/52833876-eee7-43c9-98ce-d1d6e3c727ed/UAL+Sustainability+Project+Proposal_1.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/9c8a6462-eb86-4a94-a46b-575904bec7bc/A502242A-EC2E-48F4-A3AF-BAB965259660.jpeg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
      <image:caption>Photo of poster designed for University of the Arts Sustainability Network, on site at the event at Camberwell College.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/0d92d23e-bccf-4675-a17d-2ad2b8dfe380/UAL+Sustainability+Project+Proposal_3.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/28232570-c064-453c-9685-51731d5e0a20/Screenshot+2021-12-02+at+13.12.36+copy.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
      <image:caption>Custom illustrated design elements applied in digital communications for the UAL Sustainability Network launch event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/f3e05cc5-e888-4d91-a1d4-4488fb371e1d/UAL+Sustainability+Project+Proposal_2.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/49e928e1-e5fe-4b34-a39b-badc3d1c3fb6/UAL+Sustainability+Design+Concepts_1.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1641907341015-7I77JF0BG560HDX8TFCK/UAL+Sustainability+Design+Concepts_2.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1641907340667-OVUIJOUISMU00OIZ27KM/UAL+Sustainability+Design+Concepts_3.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1641907340416-FP14XDDULG7DIQJCSQ5C/UAL+Sustainability+Design+Concepts_4.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1641907340008-CC5Q8RZVZPR2ZBTKHTX5/UAL+Sustainability+Design+Concepts_5.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/6473cde9-02af-49b0-96ee-3c9d2d0e7602/UAL+Sustainability+Design+Drafts+1.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/29c87c1d-8c07-4526-bee8-0ab9bd8331e7/UAL+Sustainability+Design+Drafts+2.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/fc3c958a-5ae8-4d31-bfdc-60ca234bca66/UAL+Sustainability+Design+Drafts+3.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/222a0f87-1543-4f69-ac8a-be0a031f39d5/Screenshot+2022-01-10+at+16.36.49.png</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/79497cc6-e9b6-4759-b3dc-e4158259b852/UAL+Sustainability+Refined+Designs_2.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/eca2551f-a650-4079-a844-fab422a55baa/UAL+Sustainability+Refined+Designs_8.jpg</image:loc>
      <image:title>Portfolio - ☞ Sustainability Network Promotional Assets</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/portfolio-1/thegarden</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/ff3c7918-dbed-402e-a4eb-1ad5002cec2d/Alex+Makes+The+Garden+Poster+design+blurred+greyscale+jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/877fe51f-3885-4d6c-be5d-07077d504701/Screenshot+2023-05-29+at+16.57.42.png</image:loc>
      <image:title>Portfolio - ☞ Community Print Design</image:title>
      <image:caption>Design experimentation and type research to find a style that suited the brand's mission and goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/d822c7f6-e5ec-48b8-ae39-277f5b5ec94b/Screenshot+2023-05-29+at+16.58.51.png</image:loc>
      <image:title>Portfolio - ☞ Community Print Design</image:title>
      <image:caption>Typographic experiments for secondary brand font to be used in logo tagline.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/a6b58496-3fcc-4717-894d-aef0bc5d4862/Screenshot+2023-05-29+at+16.59.19.png</image:loc>
      <image:title>Portfolio - ☞ Community Print Design</image:title>
      <image:caption>Colour palette examples that were trialled to see which conveyed the intended feeling of the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/54302429-6dc9-4db0-bf15-59709dad4095/Screenshot+2023-05-29+at+16.56.06.png</image:loc>
      <image:title>Portfolio - ☞ Community Print Design</image:title>
      <image:caption>Combining the brand elements to assess overall feel, including illustrated logo, typography and colour palette.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/e50f1227-bf22-4fc0-bec2-1f3cdc18aabb/the+garden+logo+example.jpg</image:loc>
      <image:title>Portfolio - ☞ Community Print Design</image:title>
      <image:caption>Logo design for The Garden including custom typographic arrangement and illustration that convey warmth and friendliness through rounded, cozy forms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/9cccb1da-2bf2-48a3-94b6-124bfce6661d/AlexMakes_Portfolio+Project+1_The+Garden_Leaflet_Mockup_20210706.jpg</image:loc>
      <image:title>Portfolio - ☞ Community Print Design</image:title>
      <image:caption>Poster design templates for The Garden showing information on yoga classes and bicycle repair workshops. A strong typographic hierarchy communicates the most important information in relative order, and can attract interest from a distance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/0f764839-fe78-4e7d-be08-76ad1bd2cbec/AlexMakes_Portfolio+Project+1_The+Garden_Poster3_20210706.jpg</image:loc>
      <image:title>Portfolio - ☞ Community Print Design</image:title>
      <image:caption>Poster design for The Garden to be displayed as signage outside the location, to inform passers-by about community activities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/e088484e-ebbe-4714-91e7-220f0ec1b460/AlexMakes_Portfolio+Project+1_The+Garden_A-Stand+Mockup_20210706.jpg</image:loc>
      <image:title>Portfolio - ☞ Community Print Design</image:title>
      <image:caption>Signage displaying information about The Garden to locals that may pass by.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/portfolio-1/schoolbranding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/90bf7a4d-bfb0-4892-ac3e-504fbb628258/Heartlands+Aquila+mural+greyscale+jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1ff5f8c0-074e-455a-bbcb-da2c3aed325b/IMG_4038.JPG</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
      <image:caption>My team met with staff and students at the school to learn more about them and to do presentations to explain the design process to them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1ab27ce8-c684-47b0-b6f9-310b97507a1f/DSC05286.JPG</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
      <image:caption>Photo of design team on site of the new Heartlands High school building</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/cbf77600-6cc6-4d9d-998f-a9b367ff5860/IMG_4081.JPG</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
      <image:caption>I prepared questionnaires and held workshops with students to identify what their school houses meant to them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/59f6a449-32c4-4d89-b935-7a18a9e6d4b0/Screenshot+2023-05-29+at+15.59.45.png</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
      <image:caption>We collated information about the school houses including characteristics and the overall 'personality' of the groups.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/957a8f64-ee62-4861-b0ec-6ddfead8710f/Screenshot+2023-05-29+at+16.00.19.png</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
      <image:caption>The information we got from students was useful as a starting point for our own research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/d415ed87-f263-4026-a147-f9c1a5013841/Screenshot+2023-05-29+at+16.06.02.png</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
      <image:caption>We had to keep in mind the various purposes and formats that the house branding would take on, as we brainstormed ideas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/26c9f46e-ae14-417c-bd3a-93e2aea0297b/Screenshot+2023-05-29+at+16.01.31.png</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
      <image:caption>Having returned to our clients for feedback on our concept sketches, we could begin developing the identity designs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/ad7ceb6b-4541-4902-af0b-9524d9b989e3/Screenshot+2023-05-29+at+16.08.14.png</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
      <image:caption>We went with a geometric constellation theme that incorporated the symbols associated with each house.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/ab9884f6-6b7c-423d-ad52-8e6e5dddf2dd/heartlands+walls.jpg</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
      <image:caption>The various elements of the identity designs could be adapted to different purposes, such as way-finding, signage, and decoration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/2c8e000a-a029-42ec-a4c8-90241dc65cca/Screenshot+2023-05-29+at+16.06.43.png</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
      <image:caption>Mockups of how the brand elements could be applied to interior design were provided to and discussed with staff.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/b28d1033-4d49-4e60-b985-6bcfcf84361c/lift.jpg</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
      <image:caption>Suggestions for brand applications included signage for lifts, and members of our team developed 3D mockups to visualise our ideas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/26f66134-d4ab-41f1-8b02-aa3d38cbe310/Screenshot+2023-05-29+at+16.06.55.png</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
      <image:caption>I presented ideas for way-finding with mockups created in Adobe Photoshop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/b881746e-3403-4cab-865a-780b3cd67ca3/Heartlands+identity+selection.jpg</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
      <image:caption>It was exciting to see the various ways that the branding could be applied, to strengthen the students' identification with their houses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/7fc4a2f8-434f-4956-8d49-d43a22184ae2/Aquila+whole+mural+edit+v2_small.jpg</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/45f62af4-4b18-4800-973d-51055267f496/Heartlands+High+School+Scorpiuz+mural</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/97e90515-d4be-44d9-a255-4a08ef8f0d75/Cygnus+whole+mural+edit+v1.jpg</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/c835b945-7072-4722-8494-dc4d4576bd52/IMG_2643.JPG</image:loc>
      <image:title>Portfolio - ☞ New-Build School Branding &amp; Navigation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexmakes.co/portfolio-1/logodesign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/a3203ca1-b474-465c-b105-f030567ddada/Alex+Makes+logo+design+collection+jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/58130809-34d1-44a7-99ab-923ef3fd4c05/LogoS_300x300_Colour-13.png</image:loc>
      <image:title>Portfolio - ☞ Logo Design</image:title>
      <image:caption>London directory for vegan businesses</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1e210269-f054-42f3-9b53-920f17c95ebf/LogoS_300x300_Colour-16.png</image:loc>
      <image:title>Portfolio - ☞ Logo Design</image:title>
      <image:caption>International work placement organisation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/04ad0ad6-3015-46ac-a7f0-a7fc5f53186d/LogoS_300x300_Colour-10.png</image:loc>
      <image:title>Portfolio - ☞ Logo Design</image:title>
      <image:caption>Community support for South London estate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/1685968170741-1XNU0BZGT18TAGWHTMBJ/Novel_Logo_2018.10.28_text-01.jpg</image:loc>
      <image:title>Portfolio - ☞ Logo Design</image:title>
      <image:caption>Sustainable, handmade, discbound stationery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/2cc8b96b-f6f4-43f7-ba20-7cdfab69c037/LogoS_300x300_Colour-24.png</image:loc>
      <image:title>Portfolio - ☞ Logo Design</image:title>
      <image:caption>Wine distribution company</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/dc807900-ead4-4c79-b3d9-48a3437931df/LogoS_300x300_Colour-01.png</image:loc>
      <image:title>Portfolio - ☞ Logo Design</image:title>
      <image:caption>Mountain-top vegan café in Koh Tao, Thailand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/236156fc-24e9-44f4-bc9f-d960ce665556/LogoS_300x300_Colour-06.png</image:loc>
      <image:title>Portfolio - ☞ Logo Design</image:title>
      <image:caption>St. Lucian coastal Bed &amp; Breakfast</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/c45abd45-93a5-4498-9fba-83e1ac5e73dd/LogoS_300x300_Colour-14.png</image:loc>
      <image:title>Portfolio - ☞ Logo Design</image:title>
      <image:caption>Vegan event organisers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/2fc659dc-cfb5-4205-8642-d9e229ecdc12/LogoS_300x300_Colour-22.png</image:loc>
      <image:title>Portfolio - ☞ Logo Design</image:title>
      <image:caption>UK-based Caribbean events organiser</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/b1f8f928-8fc0-4f26-ad12-dad944ee7999/LogoS_300x300_Colour-20.png</image:loc>
      <image:title>Portfolio - ☞ Logo Design</image:title>
      <image:caption>Tech House music DJ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/bc76af3a-3736-40b9-a714-bf178b1c7163/LogoS_300x300_Colour-03.png</image:loc>
      <image:title>Portfolio - ☞ Logo Design</image:title>
      <image:caption>Graduate music production group 'F-Urban'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/42475528-eff5-4e84-a469-16d698d8221e/LogoS_300x300_Colour-23.png</image:loc>
      <image:title>Portfolio - ☞ Logo Design</image:title>
      <image:caption>Music production group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/6974818d-4828-4613-b60e-976e3871aaba/LogoS_300x300_Colour-11.png</image:loc>
      <image:title>Portfolio - ☞ Logo Design</image:title>
      <image:caption>R&amp;B vocalist group 'The Gents'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613a08f62d21cf6c1c8c63f9/15b7d786-eb7f-4abe-aa3e-4cc622e162ff/LogoS_300x300_Colour-18.png</image:loc>
      <image:title>Portfolio - ☞ Logo Design</image:title>
      <image:caption>Creative collaboration collective</image:caption>
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    <image:image>
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      <image:title>Portfolio - ☞ Logo Design</image:title>
      <image:caption>Student survival magazine</image:caption>
    </image:image>
  </url>
</urlset>

